Front Page Design
Your most important page!
Which is the most important page on your website?
Your homepage/frontpage will be the most visited page of your website and also the one with the highest ranking in the search engine results page (SERP). In addition, keep these two important facts in mind :
80% of your visitors will visit your website only once and never return.
an average of 50% of your visitors will see only one page (usually the home page) and “bounce” i.e., leave your website.
Having said that, what can you do to create an attractive front page that will really have an impact on the user’s experience and make them stay on your website? There are some simple and efficient principles to apply if you want to design a successful front page :
Know your visitors
- Who are they (age, genre, country, job…) ?
- What are they looking for ?
- What can you offer that is really special (that they won’t find anywhere else)?
- What do you like to see in a website like yours?
Give an overview of your website
- Who we are?
- What do we do?
- What do our clients say about us?
- How to contact us?
- What is our latest news?
- Where can you find us?
Engage your visitors
For engaging your visitors, an effective approach is to use pictures and call-to-action buttons. As they bring out emotions, images have a greater impact than words on your visitors. When you combine images with call-to-action buttons, you increase your chances to persuade your visitors to go deeper into your website and not bounce away.